The creation of Bloomingdale's all started with the sale of the 19th century hoop skirt, it is the first item that Lyman and Joseph Bloomingdale sold in there first store in New York's Lower East Side.
In 1982 the brothers opened what to be the start of the first 'department store'... selling European fashion to the New York high street.
The success led to the store moving uptown in 1886 to 59th street and Lexington Avenue. Growth and popularity of the store meant that it began to steadily expand and my the 1920s it had a huge impact on the New York high street.
Lyman felt success and then pushed promotion of the store and NY became Bloomingdale crazy, plastered across billboards, buses and even umbrellas, the campaigns sure bought people to the door.
In 1961 a fashion revolution...the Bloomingdale's team created the first designer shopping handbag (of which now are collectible items).
By the 1970s Bloomingdale's became a place not just to shop but to visit, an experience and a place to be seen. Designers such as Ralph Lauren had their first big opportunities at Bloomingdale's.
From the year 2000 onwards Bloomingdale's continues to be exclusive selling customized services and exclusive merchandise and offering alternative shopping venues.
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